Pistolstræde 3
1102 Copenhagen


In ELISE GUG Flagship store in Pistolstræde, Copenhagen you will find the entire collection of ELISE GUG.
The brand history
The brand was founded in 1986 as a family brand specializing in the jersey production. After few seasons the brand amplified its product range with a confection line of tailored jackets, shirts, dresses, pants and knitwear to receive its own total look collection also including bijouterie and shoes.
Since 1994, the brand has produced in Italy and in 2008 received the distinguished certification as 100% ‘Made in Italy’, as the only foreign brand.
Elise Gug has as the only Danish designer received two design awards. In 1990, she received Alt for Damernes ‘Guldknappen -Designer of the year’ and a few years later ‘Det Blå Fingerbøl’ – designer of Copenhagen’.
In three decades Elise Gug, has made what she believes are the best designs. Designs that give you the comfort and confidence that comes when you look and feel your very best.
The production and the aesthetic are coherent and the result is beautiful, high quality luxury collections made to last.
The designs are to make women feel even more beautiful, wearing ELISE GUG, women should have a sense of empowerment and classic style – and that is still her philosophy today after 30 years of designing.